Great piece of marketing – surprisingly from Yellow – not the most dynamic of company’s I admit, because before you start doing this type of cool advertising you need a quality product. I walk to work (I get to call myself CARBONZERO because of that fact) and on my way to work this morning I found this ‘tiny’ piece of art. It made me smile, and I enjoyed its scale and message – it’s clever and I like clever, easy-to-get, marketing. Its location is on a window of the WhiteCliffe Art school on St Georges Bay Road – Parnell. The little ‘billboard-workers’ are no more than 2CM tall, as you can see in the above magnification.
I liken Yellow to the ‘old’ Kodak – who seemingly sat by and watched innovation in their market (digital camera’s) cause their core business to become obsolete (that’s ‘film-based-photography’ for you i-gen’s). Of course they seem to have sorted out their stuff now and are doing well especially on the social media front – I follow @JeffreyHayzlett, he seems like a good guy – great twitter sharing – he has over 9,000 followers and is following 8,500 (remember you always need to look at both numbers to get a real picture of a tweeter). And not that it counts, but I think very highly of him – he seems to be doing a great job leading the Kodak business – and he’s adding real value by sharing the company’s social media learnings. Check out Kodak Social Media Tips.
It did take Kodak a while to sort their stuff out though, so perhaps Yellow is planning to launch its great new online directory or even better something (as a consumer) I can’t even fathom could exist. But history would suggest that Yellow seems to have pretty much decided that the internet is a fad. The last time I used their website – which by the way was the last time I WILL use their website - I got so frustrated I gave up and googled my search and found the answer in seconds.
Anyway, here’s to a great marketing idea – now all they need to do is get their product sorted.
28 Sep 2009 addition
I have just been told about this artist called slinkachu check out “little people a tiny street art project” it’s O for Awesome!
Hi Sasha
Check out Twellow – Yellow pages for Tweeters. Might be a bit better – what do you think?
Regards
G
By: Giles Hine on September 22, 2009
at 1:59 am
Thanks Giles, think you might be on to something here, but this looks like USA Yellow Pages might be the ones responsible for this???
13,636 matches to the search ‘New Zealand’ http://bit.ly/2T1rYG
and when I searched under my twit name ‘sashadentremont’ I popped up!
I’ve registed with twellow now, so all is right again in the world.
By: sashadentremont on September 22, 2009
at 5:40 am
I totally agree. Yellow have lost it for online searching. I just don’t both anymore. Google have it everytime. Even if the spelling or name isn’t quite right you seem to find it on google. Try that on Yellow or White and forget it.
By: Dennis on September 29, 2009
at 4:23 am